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How to Configure Google Analytics in Odoo 16?

Updated: Nov 5, 2023

Odoo is an open-source, integrated business management software suite that encompasses a wide range of applications and modules designed to help businesses manage various aspects of their operations. It provides a unified platform for businesses to streamline their processes, improve efficiency, and make data-driven decisions.

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Configuring Google Analytics in Odoo 16 can help you track user behavior and gather valuable insights about your website or online store. Here are the steps to set up Google Analytics in Odoo 16:

  1. Create a Google Analytics Account:

If you don't have a Google Analytics account, go to Google Analytics and sign up for an account. Follow Google's instructions to create a new property for your website.

  1. Get Your Tracking ID:

After creating a property, you will be given a Tracking ID (UA-XXXXX-Y). Make a note of this ID as you will need it to configure Odoo.

  1. Log in to Your Odoo 16 Instance:

Access your Odoo 16 backend using your admin credentials.

  1. Install Website App (if not already installed):

If you haven't installed the Website app, go to the Apps module and search for "Website." Install it if it's not already.

  1. Configure Google Analytics in Odoo:

In the Odoo backend, go to the "Website" module.

Click on "Configuration" in the top menu.

  1. Set Up Google Analytics:

Scroll down to the "Google Analytics" section.

Enter your Google Analytics Tracking ID (UA-XXXXX-Y) in the provided field.

Optionally, you can enable the "Track events and virtual pages" option to track specific events on your website.

  1. Save the Configuration:

Click the "Save" button to save your Google Analytics settings.

  1. Clear Cache:

After saving your configuration, it's a good practice to clear the cache. To do this, go to the Settings menu, select "Technical," and click on "Performance." Then click the "Clear Cache" button.

  1. Verify Google Analytics Setup:

To verify if Google Analytics is correctly set up, visit your website in a web browser, and then check your Google Analytics account to ensure that data is being collected.

  1. Set Goals and Funnels (Optional):

In your Google Analytics account, you can configure goals and funnels to track specific user actions and conversions on your website. This can help you measure the effectiveness of your website and marketing campaigns.

That's it! You've now configured Google Analytics for your Odoo 16 website. You can use the data collected to monitor user behavior, track conversions, and make data-driven decisions to improve your website's performance.

Palmate Technologies offers Odoo Consulting services to enterprise businesses in Saudi Arabia. Palmate Technologies provides a diverse array of business solutions within the Odoo. We are pleased to have a large pool of contented customers with our meticulous work in the domain of ERP and our team has hands-on experience from version 5. We take pride in being an Odoo Gold Partner with a vision of expanding our strategic alliances with our customers.


If you need any assistance in Odoo, we would be happy to assist you.

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